10 Compelling Reasons Why Your Business Needs a Website in 2023
Reason #1: Your Customers Expect It
In today’s digital era, consumer behavior has evolved alongside advancing technologies. The days of relying on thick yellow pages are long gone, replaced by online directories made possible by the World Wide Web. With a staggering 97% of people searching online to find local businesses in 2017, having a website has become essential for reaching the right audience. This blog explores the top 10 reasons why your business needs a website, regardless of your industry.
Reason #2: Provides Social Proof
Customer decisions are greatly influenced by what others have to say about your business. While review sites like FourSquare and Yelp offer ratings and feedback, prospective buyers still expect to find more information on your website. Including customer testimonials on your site not only impresses potential buyers but also provides social proof.
Reason #3: Control the Narrative
Although it’s challenging to control what people say about your business, you can shape brand perception through your website. It serves as an efficient platform to spread your brand’s message, vision, and mission to a vast online audience. With billions of daily searches on Google alone, someone may be actively searching for your exact service at this moment. Without a website, you risk losing business to competitors who have a well-designed and optimized online presence.
Reason #4: Maximize ROI
Creating a website using free tools like WordPress.com is a cost-effective way to reach thousands of potential consumers. A search-engine-optimized website enables you to expand your target audience and influence buying decisions across various industries. The content on your website plays a crucial role in driving commercial transactions.
Reason #5: Boosts Company’s Credibility
Investing in a professional website is a testament to how seriously you take your business. In an age where over 50% of smartphone users discover new companies and products through online searches, lacking a website can harm your credibility. Studies show that 75% of online users judge a company’s credibility based on its website design. Building trust with your audience starts with an impactful website.
Reason #6: Enables Constructive Conversations
Your website serves as a platform to address basic questions potential customers may have about your business. By providing essential information such as your offerings, location, and contact details, you satisfy visitors’ initial inquiries. This sets the stage for them to decide whether to engage further or not. Remember to keep the information simple and concise since consumers now expect immediate gratification.
Reason #7: Compete with Industry Giants
Having a website levels the playing field, allowing you to compete with industry giants. With an optimized website and strategic keyword bidding, you can increase your online visibility and influence consumers’ research, recommendations, and reviews. Gaining a prominent position on search engine results pages presents a valuable opportunity to challenge established competitors.
Reason #8: Overcome Fading Social Media Reach
Relying solely on social media platforms is no longer sufficient to attract new customers. Facebook, for example, experienced a decline in user engagement. Many companies are now transitioning to building websites as a more reliable long-term strategy. While social media networks can contribute to business growth, relying solely on them can be a costly mistake.
Reason #9: Expand Your Working Hours
A website provides round-the-clock accessibility to your content, allowing users to engage at their convenience. Whether someone visits your website during the day or in the dead of night, you’re always available to interact with them. This significantly supports marketing efforts, boosts sales, and enhances customer service—particularly for e-commerce companies. Incorporating AI-powered chatbots can further assist customers when they need immediate assistance.
Reason #10: Showcase Your Offers
Your website serves as the initial interaction between your brand and your target audience. It provides an opportunity to position your business effectively. Alongside displaying your offerings, you can incorporate features like video tutorials, downloadable instructions, awards, and testimonials. These elements alleviate pain points, increase customer engagement, and influence purchase decisions.
Tips to Get Started
Now that you understand the importance of having a website, let’s explore some steps to get started:
- Choose a web hosting service that provides both domain and hosting services from reputable companies.
- Select a domain name that reflects your company name or business line, ensuring it’s catchy and distinctive.
- Opt for a credible web hosting service with a strong reputation, capable of accommodating future changes efficiently and economically.
- Consider using a content management system (CMS) platform like WordPress, which allows easy publishing, user management, and website customization.
- Prioritize website design to ensure easy navigation, uniqueness, and differentiation from competitors.
The Cost of Being Left Behind Is Greater Than Having a Website
A professionally designed website plays a critical role in increasing sales, boosting your bottom line, and growing your business. It provides a platform to engage with the right target audience and convey your brand’s story effectively. Moreover, establishing a basic website is cost-effective and offers significant long-term returns. Instead of questioning why your business needs a website, ask yourself, why not?